Experienced, performance-driven online marketing professional with 12+ years of experience in search engine optimization, WordPress as a CMS, display advertisements using Google AdWords, e-mail marketing, remarketing, page layout and design, and marketing data reporting with Google Analytics. Self-motivated team player with excellent communications skills, who takes the initiative to reach for solutions to problems, even when those solutions are difficult to achieve.


Bachelor of Arts in Marketing, Northern Illinois University, DeKalb, Illinois
Graduation Date: December 12, 2004
Associates of Science, Rock Valley College, Rockford, Illinois
Graduation Date: May 2001


Marketing Assistant, Rockford Systems, LLC, Rockford, Illinois
July 2003 to May 2016

  • Managed Google AdWords campaigns
  • Responsible for search engine optimization for all company websites
  • Reported and analyzed Google Analytics data to persuade and direct marketing objectives
  • Spearheaded redesign of company website
  • Contributed code and database work on new website
  • Initiated the creation of company blog
  • Designed page layout for product catalogs, brochures, manuals, and online marketing materials
  • Edited copy for catalogs, brochures, website, and other materials
  • Lead photographer of products and marketing materials
  • Created safety seminar blog
  • Designed two dozen mini-sites to increase brand awareness and drive traffic to main website
  • Implemented and managed Amazon sales channel
  • Trained colleagues in use of Excel, Photoshop, InDesign, and other software
  • Proposed new product lines
  • Investigated new and emerging markets
  • Executed all e-mail marketing campaigns and managed customer mailing lists
  • Created interactive forms with Adobe Acrobat Pro

Creator and Writer,, Web site promoting birding and bird conservation
2006 to present

  • Reviewed over 100 natural history and bird-related books by building a partnership with several publishers
  • Partnered with Swarovski Optik to promote their optical equipment (binoculars and spotting scopes)
  • Consulted with several national conservation organizations including Cornell Lab of Ornithology, National Audubon Society, and The Nature Conservancy
  • Built a community of birding enthusiasts from all over the world
  • Researched unique nature-related topics to promote to online community
  • Launched new outdoor products from partner companies
  • Drafted over 1,500 articles aimed at increasing awareness and involvement in birding and conservation


  • Google Analytics certified
  • Google AdWords certified
  • Google Webmaster Tools
  • Google Tag Manager
  • Adobe InDesign
  • Adobe Photoshop
  • WordPress
  • Microsoft Excel
  • Photography
  • HTML and CSS coding
  • Some PHP coding

Affiliations & Activities

  • Webmaster and lifetime member of Northern Illinois Ornithological Society, Rockford, Illinois
  • Volunteer dog-walker and puppy trainer, Tails Humane Society, DeKalb, Illinois
  • Founded Wild Illinois Nature Club, a family nature club geared at getting families outdoors (new for 2016)
  • Volunteer at various nature-related functions to promote birding and conservation